Marketing Hints & Tips

Marketing

Employing a capable and effective real estate agent is the surest way to achieve the best possible result. Our agents search high and low to find the perfect buyer who will pay a premium for your home.
Our industry leading website and on-line property alert system means more buyers find their way to Richardson & Wrench.

We utilise print media, the leading industry websites, local marketing, signage and all other means available to ensure the greatest number of people see your property.
Our combined media buying power means that we are able to advertise your property at competitive rates so that you reap the benefit.

Importantly, we consult you, the vendor, to ensure your property is presented in the best possible manner with a marketing strategy tailored to meet your needs and budget.
With quality marketing, you can expect a great result.

Market Knowledge

Before setting a price, agents should understand which properties are competing against yours locally. The number, price and quality of other properties on the market will heavily impact buyer spending. The agent should have a feel for the area and be able to position your property in a winning position.

View overly high appraisals cautiously. If the estimate sounds too good to be true, get a second opinion, because it probably is. The danger is your property spends too long on the market, forcing you to drop the price. That’s when buyers think there are problems.

Vendors who work closely with their agents always get better results. Open homes are a prime example of how. Being flexible and making your home available to buyers at a set time provides agents with time to focus on the customer. Moreover, it’s an opportunity to present your property in the best possible light.

Ask the agent how you should go about presenting your property at the inspection. Remember, you’re both working towards the same goal; to raise the most dollars for your property.

Tips

> At open homes remove clutter and use props such as fresh flowers to make a good impression.

> While Spring is a popular time for selling there may be less competition in winter.

> Vendor paid advertising ensures your property reaches a larger number of potential buyers.

FAQ

Do I need to be there for open homes or inspections?

Not at all. We’ll handle everything professionally, respecting your time and space while ensuring buyers feel welcome and informed.

How should I prepare my home for sale?

Presentation matters. From minor touch-ups to expert styling, we’ll guide you on how to showcase your home in its best light—inside and out.

What should I look for in a real estate agent?

Experience, communication, and local knowledge count. You want someone who listens, guides you with honesty, and knows how to get results—now and always.

What’s a property appraisal, and why does it matter?

A professional appraisal gives you a clear understanding of your home’s current market value—an essential first step in planning your sale with confidence.

When’s the right time to sell?

The ‘perfect’ time depends on your property, your goals, and the market. We’ll help you weigh the factors and decide what works best for you.

Will I need to pay Stamp Duty?

Stamp Duty usually applies to buyers, but rules can vary. We can connect you with trusted legal and financial advisors to make sure everything’s covered.

‘What’s the best way to market my property?’

The best marketing strategy is one that’s tailored—to your home, your audience, and the current market. It’s not about ticking boxes; it’s about standing out where it matters. That means combining strong digital reach with compelling visuals, authentic storytelling, and targeted strategy. If you’re thinking about selling Talk to us today.